MONSA PUBLICATIONS

Slats façades

MONSA — Thu, 06 Jun 2013 13:19:08 +0000

The Venetian blind pays homage to the shade, as a subtle mechanism capable of showcasing the light. Because, all in all, light is all we have left. We architects build spaces for the light to inhabit. Is an element of climate control that provides thermal inertia to the façade. The recent curtain walls, inside which access can be made for maintenance or cleaning operations, are of that same trend, and they reactivate a certain value that architecture, because of a poorly understood technology, had discarded in the 70s. The grids on the Bank of Bilbao by Oiza, as well as Foster’s latest office buildings in Germany, are the modern inflections that Barragan in Mexico, Browner in Ibiza or Sostres in the Catalan Pyrenees utilized as the cornerstone of vernacular architecture.
In all of those projects, there are grids that fold up as a secret tribute to Gaudi, and wood planks nailed on a wall, like Aalto did in Muuratsalo. Because there is no such a thing as modern vs classic architecture, except subtle differences, or differences not worth mentioning.

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Super Funny Advertising

MONSA — Mon, 03 Jun 2013 17:03:54 +0000

Fun, creativity, color, smiles… in these times of economic difficulties creative advertising agencies find it more difficult to entice the consumer to purchase their products. They are going through a time of change, and their best weapon is to use humor as a primary tool of their campaigns.

In this book we bring together the best creative professionals and agencies with the greatest proyection to the world, becoming a unique book, fun and creative, about advertising in every way.

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Mini Urban Apartments

MONSA — Mon, 03 Jun 2013 16:12:24 +0000

From small blocks up to large housing developments, including refurbishments and eminently vertical constructions, all the projects are innovative housing proposals, the objective of which is to apportion quality of life. Indispensable factors with regard to housing conceptions are the continuity and improvement of housing types; an awareness of environmental factors and the use of locally available materials; the constructive and collective examination of urban facades and, above all, the introduction of variety in the accommodation thanks to combined design programmes.

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Eco Kids Design

MONSA — Mon, 03 Jun 2013 15:54:45 +0000

The spaces children occupy in the home are not only play areas, but rather something much more complex, they are their kingdoms. It is where the major part of their leisure, rest and study time is spent. From there, is the importance of instilling in them at a very young age to appreciate the value of sustainable products.

Our objective that we propose in this book “ECO KIDS DESIGN”, is to claim the childhood as a life stage, full of learning, games and lots of happiness, because it’s important to make enjoy the design arousing their creative side. All of the products shown in the book are geared and manufactured with ecological friendly materials that do not harm the environment and perfectly adapt to the needs of the little ones at home.

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Fundamental Fashion Illustration

MONSA — Thu, 02 May 2013 17:44:24 +0000

This book brings together an extensive collection of models and poses which serve as a primary source of inspiration to develop personal style. In the form of a collection of outfits, styles, prints and accessories, this exceptional range of articles take on their own personal shape when applied to a silhouette. Beginning with a simple 2D sketch of the garment, its subsequent use in the fashion sketch is seen to reveal some unexpected and sudden changes: the perception of weight changes when the model is standing, the volume is projected by movement and shading highlights hitherto unnoticed details. Only in a dynamic pose can we perceive the different angles visible in reality.

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Energy & Ecology new apartments

MONSA — Thu, 02 May 2013 17:26:18 +0000

In this volume, the author works on a selection of apartment building projects located in the most important neighborhoods and centers of the largest cities in the world. Each building is located at the epicenter of everything that any inhabitant of a modern city may need, of which the author concentrates on explaining the architecture of each project and the solutions provided by the architects as well as the adaptability of the building in the typical urban environment of that city and country. Accompanied by descriptive texts, plenty of plans and documentary photographs in vivid colors, these projects demonstrate solely by themselves that because it is regarding apartment buildings, they shouldn’t necessarily be monotonous and repetitive structures. In fact, they can be visually and aesthetically appealing or striking while fostering a pleasing sense of community.

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Brands & illustrators

MONSA — Thu, 02 May 2013 17:13:04 +0000

We put together in this book works made by renowned illustrators like Catalina Estrada, Paul Shin, Tado, Loulou & Tummie, Jess Wilson, Alejandro Giraldo, Shin Tanaka among others, for important brands like Adidas, Paul Smith, Coca-Cola, Nike, Pepe Jeans, etc., where the latest illustrations produced by these great artists can be appreciated and where the imagination, techniques, color and ultimately, will make us enjoy design, guaranteed.

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Outdoor Spaces

MONSA — Tue, 02 Apr 2013 11:14:46 +0000

Considered a privilege, especially in large cities, access to outdoor space in the privacy of a home is a valued benefit that can be obtained in numerous ways. It is possible to convert terraces, balconies, gardens and courtyards, regardless of its size, into tranquil places where one surrenders to contemplation or into sources of light that extend within the home. This book assembles an ample selection of innovative projects, designed by contemporary architects and landscapers, which guide us on how to fully take advantage of an open space, while inspiring new methods to tighten the relationship between the inside and outdoors and, in this way, improve our quality of life.

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Ecological Prefab Housing

MONSA — Tue, 02 Apr 2013 11:03:56 +0000

The term prefabricated brings to mind a building system in which the essential pieces of a structure are sent to the site on which the finished edifice will be constructed partially or completely assembled. Once there, it is necessary only to join and anchor the parts. Although this is still the basic principle of prefabrications, it is also an alternative that can solve the most complicated structural situations, including fold-up and fold-down offices, family growth, with ecological solutions that respect the environment where they are located.

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Shopping Architecture

MONSA — Tue, 02 Apr 2013 10:50:51 +0000

Shoppings are sales space where architectural gestural creativity and space optimization completely confirms its representation and fame. In this case, the concept is essential and, contrary to the large commercial department stores chains that globally multiply, these sales space and interaction become unique entities. Whether the concept-store of one or various brands (multi-brands) or flagship stores of a particular brand. Sales space is a meeting point and the exchange zone that transfers the brand image and a specific commercial sale. In response to this market evolution, the architects are required to renew themselves without stopping their sales through innovative and surprising environments, with the intention of creating the event, keeping the strategic localization of a brand, the commercialization, communication, the visual identity, the architecture itself and brand and its relation to the facades, the shop windows, adaptations of the interiors, the circulations, zoning, implantation, the environment, the materials, colors and lighting, etc. We present in this book stores where the overall design is innovative, localizable and memorized.

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